Work sucks. Too many people hate their job, and this spills over into negative personal well-being, relationships, and self-worth. For a large percentage of Americans, eight hours a day are spent in hell—40 hours, every week. This is how it’s been for far too long—but for the first time, we now have the ability to course correct. How?
Conversations around the “future of work” are finally hitting the mainstream. Topics like AI, basic income, the gig economy, healthcare reform and more are going to end up in outcomes that change work forever. I see this as our opening to shift away from how work used to work, and into something new—something where people like their jobs; where they can work remotely; where people have the freedom to live the lives they’ve always wanted to live, to get access to the healthcare that they deserve.
At the minimum, give people a chance to start over and live an incredible life, where “40 hours a week” isn’t lost—it’s eliminated. In a world where work-life blend is prominent, and people can work from home, in their PJs, on their rooftops, or in Thailand… I want the future of work to be something people enjoy. This might sound like a utopia, but it really doesn’t have to be that far-fetched. In fact, it’s already begun.
PubLoft is an SEO and blogging agency I started with one of my closest friends, Jérémy. On the surface, we’re just like any other agency—except we’re smooth and frictionless to work with. We provide our customers with a great service that feels very personable and “white glove.” Dive deeper, and you’ll find that we’re actually a little different from most companies that look like us. How?
In short, our writers never interact with our customers. They are given writing assignments, in a repeatable format, and they just write and get paid. They never need to find a customer again for the rest of their lives. We pay well, too: up to 20¢ per word—and we plan on increasing this rate over time. So, how does this differ from agencies that source freelance talent?
Internally, our awesome customers get added to a software suite that serves to automate many of the tasks a traditional account manager would perform. With help from our first Customer Champion, Nisreen, our customers never actually interact with the writers or editors… It’s a true “service as a software” platform… Yep, you read that right. That’s how it scales.
But, we’re running into a problem: investors don’t believe it can scale—nobody wants to fund a services business. So how do we explain that we’re not a service-core company? What are we really selling?
Above all, we’re selling an agency model that runs on the power of software and the future of work: enter GigLoft.
GigLoft is the best place to freelance
Even as PubLoft expands to other service-based offerings, it remains only one piece of the puzzle. The future of work we dream of bringing to life involves other pieces—things like a killer community for freelancers, health benefits and perks previously only available for W2 employees, and the type of user experience that creates raving fans and incentivizes productivity and skill improvement.
As a whole, we want GigLoft to be the place where freelancers want to work, period. The place where they can succeed and truly feel successful. That means we need to build something 100 times better than any current home for freelancers. I believe we can do that, by creating a network that tackles three elements.
- Consistent, well-paying work that’s challenging—but easy to take on.
- A real solution to the healthcare gap for freelancers.
- A social element for freelancers to make friends in real life.
This is GigLoft. Join GigLoft as a freelancer and get steady work (the Publoft model for every freelance service industry), benefits from forward-thinking healthcare companies, and friends who get you.
The great thing is, this is already under way. We have 10+ freelancers, some of whom are making hundreds of dollars from PubLoft every week. We’re in preliminary conversations with a forward-thinking healthcare partner, and we’re just a Facebook group away from creating a community among our freelancers. If we can pull this off, the future of work looks very different from work as we know it. 🚀